Product Overview: Lively’s free app and live music service provides concert-goers exclusive access to high quality audio and video captures of the live shows they attend.
Role: Co-Founder, Creative Director
Lively aimed to solve several pain points of a typical concert-goer, some examples:
- Reduce the number of fans holding their phones up during a concert
- Make it easy for fans to “take the concert home” and relive the moment
- Enjoy high quality content vs. shaky mobile videos with horrible sound
Lively engineers record audio and video of concerts, upload to the Lively servers, and shortly after the content is available to Lively users.
I worked closely with the CTO to define requirements, identify limitations, and prioritize launch features. I designed the branding and entire consumer app experience for iOS, Android, and WP8 in ~2 months and we launched shortly after.
In addition to designing the Lively application, I created the branding materials and style guide.
The company went onto raise ~$2 million dollars (article) and created major relationships with big players in the music industry.
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